7 Reasons why the top brands have professional websites

  1. To reach a global audience
  2. To own their domain/platform
  3. To build a database of clients
  4. To effectively communicate the brand’s message
  5. For effective branding & marketing
  6. To build funnels & marketing campaigns
  7. To keep inventory

1. To reach a global audience

The top brands want to reach a global market and promote their products & services all over the world and not just in a particular country and that’s why they have their own websites. Your website allows you to reach people halfway across the world without having a physical presence. If your business is based in Nigeria and you want to sell your products to people in different countries, then you want to have a website which will allow you to receive international payments. You can also set your prices in US dollars so your earnings are not affected by the currency fluctuations. You may also be targeting Nigerians in diaspora that might want to buy say a property in Nigeria, you want to have your own website because these prospects outside the country are used to shopping from websites and have a higher trust for brands that have their own website.

2. To own their own domain

The top brands do not just have accounts on Instagram or Tik Tok, they own their own domains & platforms. When you register your domain name and get a website, this is your own space on the world wide web. You can be kicked out of IG so the top brands make sure to own their own platform/website even while using social media. As a brand when you own your own domain it gives you more authority and strengthens your brand that is why you cannot mention a leading brand that does not have a website.

3. To build a database of clients 

This is key to growing your customer base. The top brands understand this is critical, so they use their website to collect leads/ contact information of prospects to continuously keep in touch and drive marketing campaigns. Their website allows prospects to fill in their contact information which goes into the database of the website The top brands understand that most prospects do not make a purchase the first time they see the brand, so they collect their contact information to keep in touch so they can continuously reach out even after they make a purchase, this results in winning a lifetime customer that makes repeated purchases.

4. To effectively communicate the brand’s message

The top brands use their website to effectively communicate the brand’s vision. Their website allows the brand to seamlessly combine colors, pictures, videos, icons and text in a unique and convincing way to convey their message to their target audience

5. For effective branding & marketing

The top brands use their website to create a unique and attractive appearance of their brand. They know that majority of prospects will not see them physically so they create a strong and appealing presence online through their website to engage with the audience and their prospects. They also use their websites to marketing campaigns.

6. To build funnels and marketing campaigns

The top brands utilize their websites to build funnels and drive marketing campaigns. After launching a new product, they go to their website to build a funnel which is a process where prospects are educated and informed about the product and provides a call to action that helps the prospect to easily make the purchase. This is key to increasing sales.

7. To keep inventory

The top brands utilize their websites to build funnels and drive marketing campaigns. After launching a new product, they go to their website to build a funnel which is a process where prospects are educated and informed about the product and provides a call to action that helps the prospect to easily make the purchase. This is key to increasing sales.

 

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